An advertising agency is a firm that specializes in the creation, design and placement of advertisements, and in the planning and execution of promotional campaigns for products and services of their clients. Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Spectra Associates :We offers innovative media solutions - advertisement releasein all medias, Public Relations Strategy, Press Release Issue, Press Release Writing, Media Interactions.. etc . We create engaging spaces that build audiences, brand awareness, provoke thought and target desired demographics. We have all kinds of updated amenities and equipments to accomplish a smooth coverage of advertisements of all categories.

TV Advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favourite programmes. Repositioning Your Brand: A strong branding effort is required to change the current association, beliefs and feelings about a brand. Generate Response: Your Brands can use TV's ability to drive people to buy directly online or offline. Demonstration: One of TV's greatest strength is its ability to demonstrate. Sometimes a viewer needs to see a product in action in order to understand fully its benefits. It is the power of the moving image accompanied by sound that makes TV advertising so powerful. Demonstration shows viewers how to consume a new product. Customer Retention: It is much easier to retain existing customers than to find new customers. Therefore, it is really important to remind your existing customers why they love your brand. A television campaign is capable of making a customer feel proud of 'their' brand, remind them why they bought into the brand in the first place and of all the positive elements of the brand and keep them feeling positive and warm about their choice of brand. Most of all it protects them against the advances of all those other brands who want to get their hands on your customers. Launching Brands: TV is without doubt the most effective medium for launching brands. It combines the scale and reaches that a new brand needs with impact and persuasiveness. No other medium can offer both these qualities. What Environment Should Your TV Ad Be In? - Part of the planning process is determining which channels give you access to the right programmes and, ultimately, are most effective at reaching your audience. In order to meet your communication objectives efficiently, it is essential that the right mix of channels is bought. There are three measures that are used to describe a channel's profile: Age - Gender - Class. These can be compared to either the population as a whole, or the overall profile of commercial TV.

Radio Advertising Busy, Indians are particularly strong radio listeners because of its accessibility while they are on the go - at work, driving, relaxing at home or using the internet. Radio's cost-efficiency allows advertisers to be heard every day and multiple times throughout the day. This average frequency is critically important for delivering rapid advertising response, such as - web visits, store traffic, sales, brand recall and intent-to-purchase. Radio has strong reach across India and each week attracts a large number of engaged listeners. Busy, mobile Indians are particularly strong radio listeners because of its accessibility while they are on the go - at work, driving, walking, relaxing at home or using the internet. Radio's reach provides advertisers' with cut through, campaign extension, frequency and message reinforcement.

News Papers Advertising gives you an opportunity to reach out to your target audience. In order to get your brand's advertising message out, you need to reach your consumers a number of times. Too little exposure and audiences will fail to notice the advertising. Too much, and recipients will be saturated. Spectra Associates is uniquely positioned to help you grow your business with highly effective, targeted print media buying. Newspapers are the top traditional media source to influence purchase decisions. Newspapers advertising can span across multiple columns - and can even cover full page, half page, quarter page or other custom sizes. They are designed in high resolution colored and black/white formats providing higher visibility for the mass audiences of Newspapers. The Journal of Advertising Research found "sound experimental evidence that newspaper advertising can stimulate an immediate response observable in purchasing terms." In a study of 1200, one and a half days after ads for various brands ran in the newspaper: 14% more purchases of the brands advertised in the newspaper. 10% greater brand share for the brands advertised in the newspaper

Magazines Advertising has a wide range of pricing. Smaller regional and local magazines charge less than national magazines with millions of subscribers and may be a better bet for your small business, depending on your industry. Magazine advertising doesn't just vary in size, but also in type. It includes display ads, advertorials, classified and special promotions. Magazines and magazine ads capture focused attention: the focused process of magazine reading leads to fewer medium multi-tasking, ensuring single minded attention to advertising. Magazine status: some magazine titles are well respected in their field, so an advertisement in these will increase your product/service's prestige by association. Magazine advertising is targeted: magazines engage readers in very personal ways. There's a magazine for every passion and a passion for every magazine. Use magazines to reach your target audience in a meaningful way. Magazine advertising is relevant and welcomed: consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix. Magazines are credible: consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others. Magazines offer a lasting message: ads keep working 24/7. They provide a lasting, durable message with time to study a brand's benefits. Consumers clip and save magazine ads for future reference. Tells The Entire Brand Story - Magazines allow in-depth, detailed communication of the entire brand story. Flexibility - Magazines provide opportunities for inserts, supplements, advertorials and a variety of size and positioning options to meet any advertiser's specific creative needs. Ways in Which Magazines Deliver Engagement - The intimacy between reader and Magazines benefits advertisers. Also the strong positive brand values of the Magazines can transfer onto the advertisements. Because advertisements are relevant and valued, ad clutter is not a problem in Magazines. Readers take action as a result of seeing advertising in Magazines. Targeting with precision and without wastage is a key strength of Magazines. Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features ('advertorials'), and so on can create additional impact and interaction. Advertising in Magazines is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives. Effectiveness of Magazine Advertising: The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine advertising has strengths and weaknesses relative to other ad media. In general, you want to use media that reach your target audience and allow you to present effective messages affordably.