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Radio Advertising Busy, Indians are particularly strong radio listeners because of its accessibility while they are on the go - at work, driving, relaxing at home or using the internet. Radio's cost-efficiency allows advertisers to be heard every day and multiple times throughout the day. This average frequency is critically important for delivering rapid advertising response, such as - web visits, store traffic, sales, brand recall and intent-to-purchase. Radio has strong reach across India and each week attracts a large number of engaged listeners. Busy, mobile Indians are particularly strong radio listeners because of its accessibility while they are on the go - at work, driving, walking, relaxing at home or using the internet. Radio's reach provides advertisers' with cut through, campaign extension, frequency and message reinforcement.